Before Welltide was a business, it was just two families, the Whites and the Taylors, who shared a love of fresh air, full days, and living well.

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We grew up in West Auckland, where summers meant long days at the beach, camping with cousins, and slowing down to the rhythm of nature. These days, not much has changed. Some feel most at home in the bush or on a mountain bike trail. Others always chase the next wave, a good snow day, or a salty swim. What brings us together is time outside, family adventures, and that feeling of being grounded, literally, sometimes barefoot in the grass.

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As we got older, started families, and moved through different chapters of life, we found ourselves searching for a way to support our health without adding more noise. We’ve seen both sides of the wellness world from emergency medicine to coaching, education to lived experience and what we’ve learned is this: simple is good. Calm is powerful. And wellness doesn’t need to be complicated.

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Welltide is our way of sharing that philosophy. It’s not just about products,  it’s about creating space for people to reset, reconnect, and feel well in a way that feels natural.

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We’re not here to sell a miracle. We’re here to bring calm, clarity, and rhythm to everyday wellness. And we’re so glad you’re here.